A landing page is the location URL that users visit after they have clicked on a search engine result, a paid search listing or any other link that might bring visitors to your web-site.
To start with it is important to understand that search engines rank pages, not sites. A web-site hence may have several landing pages optimized for different keywords. While the home page usually is the highest rating page of a site in the search engines, it would be wrong to assume that it automatically is the best landing page. In fact, any web-site optimization ought to try to get other pages than the home page in to the search engines as well.
one.) Not realizing the importance of landing pages. The attention span of web-site visitors is short, so any web page has to grab the attention of visitors, engage them and finally induce them to take action. This ideally happens on the landing page, they cannot expect the casual visitor to click to another page after the first page he visited was already uninteresting.
There's a few common mistakes related to landing pages, these include:
three.) Suppose that the best copy is brief copy. While the attention span is short on the Web, it does not mean that visitors do not need to read copy to tell themselves. A visitor's decision to take action has to be supported with relevant knowledge.
two.) Overburdening the landing page with knowledge. A nice landing page will be targeted and not divert the attention of visitors. If they try to make a clear call to action they cannot tell the visitor about every aspect of our business on a single page.
four.) Presenting the visitor with a contact form on the landing page. Yes, the landing page is meant to deliver a powerful demand action, but it would be daft to think that a visitor will taken action right away after "landing" on a page. It is impossible to push people on the Web, so the landing has to provide a nice opening to pull people along to take action.
To start with it is important to understand that search engines rank pages, not sites. A web-site hence may have several landing pages optimized for different keywords. While the home page usually is the highest rating page of a site in the search engines, it would be wrong to assume that it automatically is the best landing page. In fact, any web-site optimization ought to try to get other pages than the home page in to the search engines as well.
one.) Not realizing the importance of landing pages. The attention span of web-site visitors is short, so any web page has to grab the attention of visitors, engage them and finally induce them to take action. This ideally happens on the landing page, they cannot expect the casual visitor to click to another page after the first page he visited was already uninteresting.
There's a few common mistakes related to landing pages, these include:
three.) Suppose that the best copy is brief copy. While the attention span is short on the Web, it does not mean that visitors do not need to read copy to tell themselves. A visitor's decision to take action has to be supported with relevant knowledge.
two.) Overburdening the landing page with knowledge. A nice landing page will be targeted and not divert the attention of visitors. If they try to make a clear call to action they cannot tell the visitor about every aspect of our business on a single page.
four.) Presenting the visitor with a contact form on the landing page. Yes, the landing page is meant to deliver a powerful demand action, but it would be daft to think that a visitor will taken action right away after "landing" on a page. It is impossible to push people on the Web, so the landing has to provide a nice opening to pull people along to take action.
No comments:
Post a Comment